Pocket Chaser Introduces Patent-Pending Chaser Strips at March 2011 Las Vegas Nightclub & Bar Convention
New Product Promises to Revolutionize the Retail Liquor Industry with Convenient, No Mess Alternative to Citrus Wedges Used for Drinking Shots of Straight Liquor
Newport Beach, CA (February 16, 2011)- Pocket Chaser Inc., manufacturer of dissolving chaser strips for the retail liquor industry, has announced it will unveil a revolutionary new chaser alternative to real limes and other chasers on March 8, 2011 at the Nightclub & Bar Convention in Las Vegas, NV. Breaking tradition in a state-of-the-art process, this product offers
Pocket Chaser Dissolving Lime Strips
a refreshingly new way to chase shots of liquor for the convenience minded drinker.
At the convention, Pocket Chaser Inc. will introduce its first strip in a series of signature chaser strips that dissolve on contact and coat the mouth with an intense flavor. The first strip in production features a lime flavor, a taste long used by revelers to counter the “burn” associated with drinking straight liquors like tequila. Other flavors are soon to follow. The company’s patent pending dissolving flavored strips are a 21st Century answer to the mess associated with chasing liquor in the pursuit of a soothing flavor that balances a harsh burn.
“With our introduction of dissolving strip technology to the public and our peers in the nightclub and restaurant industry, chasing shots has been redesigned from the ground up”, states Hans Thurau, Co-founder and President. “This new approach eliminates mess, provides convenience and ultimately improves the drinking experience.”
It’s a simple process. Eliminating the need for salt, limes and a cutting board, a drinker simply places a dissolving lime strip on their tongue seconds before taking a shot. These soluble strips instantly dissolve upon contact with the tongue, creating an extreme release of flavor ultimately reducing the harsh burn and aftertaste of the hard liquor.
“With real citrus, you always feel the full brunt of the liquor burn since real limes or lemons are typically used after the shot. We designed our product to enhance your drinking experience, not over take it. We’ve developed each strip with just enough flavor and intensity to reduce the effects of hard liquor on a sensitive palette”, noted Brian Yarberry, Co-founder and Executive VP of Sales & Marketing.
Pocket Chaser™ promises to eliminate the old practice of chasing liquor using salt and real limes, and it’s starting by replacing the old ritual adage “Lick it, Suck it, Slam it” with its new slogan “Strip It n’ Slam It ™”. This product offers a unique solution for today’s forward thinking consumer looking to bring a new level of convenience to the way they chase high proof liquor.
“We were inspired by the lack of availability of real limes and lemons at national retailers like CVS, Rite Aid, and Walgreens, as well as the mess and inconvenience of slicing real fruits in the nightclub and bar venues”, said Gil Sanchez, Co-founder and Executive VP of Business Development. “Drinking never goes out of style, but chasing shots with real citrus fruit just has”.
Focusing on convenience, simplicity and availability, the product is sold in a pocket sized case containing enough strips to chase 20 shots of liquor. The convenience extends further into bars and clubs; ladies won’t have to worry about smudging their lipstick on a lime and on-premise liquor promo models will now have a convenient alternative to handling cut fruit.
Armed with one of the most innovative products to hit the retail liquor industry in years the company has initiated a national launch with its sights on the global market to follow shortly after. As the product introduction moves forward, the company plans to expand its portfolio of product offerings with the introduction of lemon, orange and cola flavored strips. For more information visit www.pocketchaser.com.
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About Pocket Chaser Inc.
Pocket Chaser Inc., is a manufacturer of dissolving chaser strips for the retail liquor industry. Based on scrupulous research, the company has created a formula to pack intense citrus flavors into a thin dissolving strip. When used as a liquor chaser, these soluble strips instantly dissolve upon contact with the tongue, creating an extreme release of flavor ultimately reducing the harsh burn and aftertaste of the hard liquor. Pocket Chaser Inc. is the first pioneering company to introduce dissolving strip technology to the consumer side of the retail liquor industry.
For media inquiries, please contact:
Hans Thurau
Founder, President
Pocket Chaser Inc.
949-226-7419
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